Creative & Media

Public Relations Specialists

Also called: pr, public, relations, communications specialist, community relations coordinator

✓Your job

2What you do

3Your result

4Your plan

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Prepare or edit organizational publicationsWrite press releases or other media communications to promote clientsStudy the objectives, promotional policies, or needs of organizations to develop public relations strategies that will influence public opinion or promote ideas, products, or servicesPlan or conduct market or public opinion research to test products or determine potential for product success, communicating results to client or managementRespond to requests for information from the media or designate an appropriate spokesperson or information sourcePrepare or deliver speeches to further public relations objectivesCoach client representatives in effective communication with the public or with employeesDevelop plans or materials to communicate organizational activities that are beneficial to the environment, public safety, or other important social issuesPlan or direct development or communication of programs to maintain favorable public or stockholder perceptions of an organization's accomplishments, agenda, or environmental responsibilityPost and update content on the company's Web site and social media outletsEstablish or maintain cooperative relationships with representatives of community, consumer, employee, or public interest groupsTalk with other managers to identify trends or key group interests or concerns or to provide advice on business decisions