Creative & Media

Writers and Authors

Also called: writer, author, copywriter, advertising copywriter, advertising writer

✓Your job

2What you do

3Your result

4Your plan

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Write advertising material for use by publication, broadcast, or internet media to promote the sale of goods and servicesWrite articles, bulletins, sales letters, speeches, and other related informative, marketing and promotional materialWrite to customers in their terms and on their level so that the script, story, or advertisement message is more readily receivedVary language and tone of messages based on product and mediumRevise written material to meet personal standards and to satisfy needs of clients, publishers, directors, or producersPresent drafts and ideas to clientsPlan project arrangements or outlines, and organize material accordinglyCollaborate with other writers on specific projectsWrite fiction or nonfiction proseEdit or rewrite existing written material as necessary, and submit written material for approval by supervisor, editor, or publisherConduct research to obtain factual information and authentic detail, using sources such as newspaper accounts, diaries, and interviewsPrepare works in appropriate format for publication, and send them to publishers or producers